Tinker is a new Restoration and Upcycling business based in Cambridgeshire that restores anything from French clocks to Mid-Century and Victorian furniture. We were commissioned, firstly, to name the business and, secondly, create a logo that (more…)
We recently achieved a very satisfying marketing ROI of 7:1 for a B2C business courtesy of a Google Adwords campaign. We did this by taking the time to understand the company’s brand, their business offering, the people who run the show, their target audience as well as carrying out an SEO audit. This provided us with plenty of keywords which became the lifeblood of their Adwords campaign.
So how well do you know your brand? Do you really know which keywords your customers use to find your product or service? Having this inside knowledge will really help when it comes to investing in a Google Adwords campaign. (more…)
Since announcing our new client Panoba recently, we have just completed a refresh of their website. The brief was to focus the direction of the site on their main offering education and to give the site a more slick, luxury feel with dynamic imagery and classic fonts. (more…)
‘Scuze the inappropriate hashtag but wanted to bring such matters to your attention. Hashtags have gained superhero status and powers on social media, drawing the crowds faster than a speeding bullet. So what happens if we get our hashtag strategy epically wrong? (more…)
Panoba is the lifestyle service for foreign executives with a discerning eye for detail. We have worked closely with directors, Debbie Gispan and Nicky Sakpoba, for the past 18 months; proudly achieving a multitude of (more…)
Announcing new brand for brilliant cabinet makers, Good Measure. Unwrap and sample here! A traditional fused with modern flavour. A perfect fit for their furniture and storage solutions. (more…)
So, from what’s trending out there, it seems that this new search engine isn’t perfect in everyone’s eyes. Some books of varying shades of grey are not being blocked. Other more colourful items are being blocked but probably shouldn’t be. (more…)
Forbes has reported that Lego has been replaced by Disney as the world’s most powerful brand. Disney’s strengths are, of course, in its heritage – but also because it has several powerful brands under its magical spell. Pixar, The Muppets and its most important, Lucasfilm i.e. Star Wars. That’s all folks – but you can read in more detail here.
Get hurtled into a fantastical world of lords and ladies, 3 headed creatures and other mythical-esk beasts. We love this new video from Hendrick’s Gin for their Rose and Cucumber gin, complete with its cinefilm effect ending. Watch, enjoy and get yourself one too!
It’s come to our attention that some companies appear to have dropped email marketing from their digital offering and replaced it entirely with social media. We have certainly found the once prevalent ‘sign up to our e-newsletter’ prompt difficult to locate on many websites, whereas share and follow buttons are hard to miss.
So what’s happened? Are e-shots not instant enough? Too much like hard work to put together? Or put simply, not a sexy enough marketing proposition anymore? We have put together a few good reasons why this digital marketing forerunner ought to be among the first to get an invite. (more…)