We recently achieved a very satisfying marketing ROI of 7:1 for a B2C business courtesy of a Google Adwords campaign. We did this by taking the time to understand the company’s brand, their business offering, the people who run the show, their target audience as well as carrying out an SEO audit. This provided us with plenty of keywords which became the lifeblood of their Adwords campaign.
So how well do you know your brand? Do you really know which keywords your customers use to find your product or service? Having this inside knowledge will really help when it comes to investing in a Google Adwords campaign. (more…)