*Warning* Marketing Week’s article linked to below about the growth of Not On The High Street’s community of 5,000 small businesses is a positive one and truly inspiring. The pandemic has at least given some small businesses a platform and a voice. I’d thought this already when my 6yr old & I joined many Live crafting/arty sessions on Facebook during lockdown. I thought this is their moment and deservedly so.
The compassionate side of me loves the fact that NOTHS’s social and TV campaign was inspired by love and thoughtfulness whilst championing small businesses. The SEO and mum parts of my brain really likes that NOTHS personalised their products within 24 hrs of seeing that “hug” and “rainbow” were key searches.
This is all about listening to the reawakened conscious consumer that’s resulted from the hardship of the pandemic. We can all learn from this as consumers and businesses.