Packages
Take a look at the packages I have put together below. And *ANNOUNCING * new website packages are coming soon! Any questions, just WhatsApp me or Contact me here.
Brand Story Discovery Session: £99
Uncover your business’ core values, goals and motivations that drive your business. Providing a fresh look and content for your branding, design on web, social, digital and print.
It might be that you’re a new business and you need help with your branding and a marketing strategy. Or, an established businesses as you have evolved over time. Your business has expanded or pivoted in a different direction and attracting new audiences maybe? Or the business has had to change as a consequence of AI.
Either way, this package will help and also enable you to have the option to undertake most of the work yourselves, should you want to.
This is how it works:
It starts with a Brand Story Discovery Session in order to establish your brand values, purpose, reputation & goals; along with current visual branding. And essentially makes you dig a little deeper about what your business is about and what really matters to your audience. Which in turn will help us pin down new marketing strategies, the type of content you’d like to produce and the tone of your messaging. You will essentially discover effective ways to demonstrate that your business is authentic, relevant, relatable and individual.
What you’ll come away with:
- The session concludes with you being provided with a copy of the brand storytelling document which will help in all areas of marketing, particularly with social media content going forward.
Contact me here if you’d like to discuss this more or use the WhatsApp button provided.
Mini Brand Identity Suite: £999+
If you’re a start-up, this might be for you. It’s a cost effective brand package that provides you with the marketing assets that you’re most likely to need in your first year.
This is how it works:
It kicks off with a Brand Story Discovery Session that will help define your brand and marketing strategies – and from that I will design a logo, business cards, email signature and multiple bespoke Canva social media templates.
What you’ll come away with:
- Multiple bespoke Canva social media templates (and training in Canva if required) for you to confidently manage your socials with.
- A logo that stands you apart from the competition and is distinct to you.
- Multiple formats of your logo to enable you to create further digital and printed materials as you need them.
- A copy of the Brand Story Discovery Session document which will help provide visual direction, marketing strategies and content/engagement ideas for your marketing; particularly with social media.
- Business cards to hand out as and when.
- A branded email signature that signs off each email you send, reinforcing your brand and provides links to your website and social media.
Contact me here if you’d like to discuss this more or use the WhatsApp button provided.
FYI – cost tbc upon receiving full brief.
Maxi Brand Identity Suite: £3,300+
Whether you’re a start-up ready to invest in its marketing and brand, or an established business that needs a complete refresh, this package might be for you.
This is how it works:
We kick off with a quick chat to establish where you are with your current brand, digital, social and website (delete as applicable if you’re a start-up).
I will then start a Brand, Print, Digital, Social & Web Audit. This includes looking at your current marketing materials, social media and website – along with what your competitors on digital and social platforms are doing. I’ll need any web stats you have to hand e.g. Google Analytics and/or social media platform stats. From that I will provide feedback on areas such as branding, social engagement, accessibility, lead generation techniques, marketing strategies and more.
That’s followed up with a Brand Story Discovery Session that we’ll do over a Zoom call. This looks at the core or the “soul” of a business. Its values, purpose and goals along with audience – or the “Why” (purpose), the “How” (process) and the “What” (product) of your business. That, together with the audit (as above), will help define and better position your brand and help me create marketing strategies that come from the one same consistent voice. From that, I’ll then create a report on everything discussed. That report will underpin my brief and be my starting point.
What you’ll come away with:
- A logo that stands you apart from the competition and is distinct to you.
- Multiple formats of your logo to enable you to create further digital and printed materials as you need them.
- Business cards to hand out as and when.
- A branded email signature that signs off each email you send, reinforcing your brand and provides links to your website and social media.
- A website that has been created with an eye on budget; using an off-the-shelf WordPress theme but with branded elements and photography – to make it on-brand and unique to you. It will have a user-friendly CMS for you to easily edit your copy and imagery.
- Multiple bespoke Canva social media templates (and training in Canva if required) for you to confidently manage your socials with.
- 2 email templates (in Mailchimp, MailerLiter or EmailOctopus) that will ensure whatever your subject matter, you will have an appropriate template that provides trust, maximises opens and has a healthy CTR.
- A magazine advert that works well for advertising locally or to promote the business in a specialised industry magazine.
- A well-designed exhibition banner will make you look professional and help stand you out from other exhibitors.
FYI – cost tbc upon receiving full brief. The price does not include any associated printing costs, Canva or email marketing platforms, magazine advertising fee or e-newsletter management.
Contact me here if you’d like to discuss this more or use the WhatsApp button provided.
Blog post, LI Engagement & Repurposing Content: £600pcm+
If you haven’t got the time to write blog posts or create the presence that you’d like on LinkedIn then this package might be the right one for you.
I can act as you to engage on your behalf on LinkedIn on a weekly basis, working alongside your own posts for when you do have time. I capture a client’s personality and natural tone of voice to ensure authenticity. Nothing is automated or templated. This in addition to posting repurposed content from your website.
I’ll also research and write a monthly blog, so it’s optimised for both search engines and AI, for publishing on both your website and on LinkedIn.
This is how it’ll work:
Initially, we’ll have a chat about your LinkedIn engagement and habits. What you would post or engage with if you had more time, which connections you tend to engage with or would like to engage with. Then we’ll turn to your current (and thoughts on future) website content and talk about possible subjects we could concentrate on for blog subjects – and also what you think would work well repurposed on LinkedIn.
We’ll then hold a Brand Story Discovery Session, in order to provide an overview of your brand’s USP, values, purpose, reputation & goals. This helps me learn more about your business and audience but also gives me more insight into your voice and personality. In this session, we will look at your competitors too, focusing specifically on their activity on LinkedIn and their own blog content.
From that session and our initial discussion, I will create a report that will help provide visual direction for the repurposed content, marketing strategies and content/engagement ideas for your marketing in general; but in particular, LinkedIn and your blog. With a close eye on sharing, engagement and content going forward.
The final step in this is to create a content calendar (for 6 months) and branded LinkedIn Canva templates. To start this off, I will ask you to provide me with a list of blog post subjects, important dates from your own business calendar, along with any national days that have relevance to the business. Additionally, we will organise a regular catch up to ensure I’m up to date with your news.
The calendar will contain drafts of:
- Proposed repurposed website draft content (facts, insights, backstory, snippets from old blog posts etc)
- New blog post ideas
- National/important days
- Any events in the diary
- Drafted testimonials
The branded LinkedIn Canva templates will include: - Facts/insights (carousel style).
- National days.
- Event announcements.
- New blog posts.
- Testimonials.
My LinkedIn engagement will involve: - Sharing what I think is relevant and of interest to your audience on your page or profile; preceding what I share with comments if I can add to it. This will include engagement in and around important business/national days.
- Commenting in a considered way on your connections and possible prospects posts (meaning I will read what they post or what they link to in order to show real interest.)
- Creating regular repurposed website content posts from your profile or page.
- Sharing the latest blog post from your profile or page.
This will actively help: - Build B2B relationships – new and existing.
- Establish a meaningful presence and recognition for personal profiles or company pages.
- Provide authority and relatability through your blog posts – and more visibility if people share them.
- Boost your profile or page posts – as if you engage more, your connections will follow suit with your posts.
The aim is to post 2 – 3 times a week on LinkedIn. If you have a sudden piece of news to share, either you can share this yourself or I can fit 1 more post per week in. But I do ask for advance notice and it might be that another scheduled post is put back.
NB: If you have booked this in conjunction with another service where the Brand Story Discovery Session has already been undertaken, then the fee of £99 is deducted from the monthly fee.
FYI – cost tbc upon receiving full brief.
Contact me here if you’d like to discuss this more or use the WhatsApp button provided.