Author: laurapalmerwp

INSPIRATION

Not On The High Street’s growth in the face of adversity


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*Warning* Marketing Week’s article linked to below about the growth of Not On The High Street’s community of 5,000 small businesses is a positive one and truly inspiring. The pandemic has at least given some small businesses a platform and a voice. I’d thought this already when my 6yr old & I joined many Live crafting/arty sessions on Facebook during lockdown. I thought this is their moment and deservedly so.

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INSPIRATION

Something we’ve been tinkering with


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Tinker is a new Restoration and Upcycling business based in Cambridgeshire that restores anything from French clocks to Mid-Century and Victorian furniture. We were commissioned, firstly, to name the business and, secondly, create a logo that (more…)

Exhibition Design, Print

Nothing but the best


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Our Medico-Law Consultants InPractice were exhibiting at a conference recently so we turned our hands to some print work for a change. They needed an exhibition banner along with A4 leaflets, branded post-its and a pen. We met with their expectations. In fact the exhibition banner, we quote, was definitely the best stand there!

See more of the items on our InPractice Case Study page.

INSPIRATION

Our Black Friday Blog Offer


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→ OFFER EXTENDED UNTIL THE END OF CYBER MONDAY NOW

We’re excited to be offering an introductory blog package coinciding with Black Friday for those of you who struggle to have the time for blogging. Contact us below by 10pm on 29 November to be eligible. The introductory package consists of Palmer Owen writing one initial blog post for your business free of charge and a second post at half our usual rate. What’s more, as long as we hear from you by end of Friday you can commission your blog post any time up to the end of February and are under no obligation to continue after the first or second post.  Each post will be up to 1,600 words and optimised for search. If your content is of a specialist nature or you would like us to develop a draft that you have already written, then we can discuss co-writing your post together. Price to be confirmed on application.

View examples of our blog content and contact us via our Blogging page.

 

INSPIRATION

How to get a good marketing ROI


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We recently achieved a very satisfying marketing ROI of 7:1 for a B2C business courtesy of a Google Adwords campaign. We did this by taking the time to understand the company’s brand, their business offering, the people who run the show, their target audience as well as carrying out an SEO audit. This provided us with plenty of keywords which became the lifeblood of their Adwords campaign.

So how well do you know your brand? Do you really know which keywords your customers use to find your product or service? Having this inside knowledge will really help when it comes to investing in a Google Adwords campaign. (more…)

INSPIRATION

Our latest website creation


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Since announcing our new client Panoba recently, we have just completed a refresh of their website. The brief was to focus the direction of the site on their main offering education and to give the site a more slick, luxury feel with dynamic imagery and classic fonts. (more…)

INSPIRATION

What can we learn from the best hashtag #uckups?


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‘Scuze the inappropriate hashtag but wanted to bring such matters to your attention. Hashtags have gained superhero status and powers on social media, drawing the crowds faster than a speeding bullet. So what happens if we get our hashtag strategy epically wrong? (more…)

INSPIRATION

Launching new client Panoba on the website today


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Panoba is the lifestyle service for foreign executives with a discerning eye for detail. We have worked closely with directors, Debbie Gispan and Nicky Sakpoba, for the past 18 months; proudly achieving a multitude of (more…)

INSPIRATION

Da da da da da da daaaaa!


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gm_unwrap

Announcing new brand for brilliant cabinet makers, Good Measure. Unwrap and sample here! A traditional fused with modern flavour. A perfect fit for their furniture and storage solutions. (more…)

INSPIRATION

Hey diddle, diddle, the cat & the Kiddle


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kiddle

So, from what’s trending out there, it seems that this new search engine isn’t perfect in everyone’s eyes. Some books of varying shades of grey are not being blocked. Other more colourful items are being blocked but probably shouldn’t be. (more…)

INSPIRATION

It is after all, all about the (big) kids


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mickey_mouse_disney

Forbes has reported that Lego has been replaced by Disney as the world’s most powerful brand. Disney’s strengths are, of course, in its heritage – but also because it has several powerful brands under its magical spell. Pixar, The Muppets and its most important, Lucasfilm i.e. Star Wars. That’s all folks – but you can read in more detail here.