Not only do content creators turn their hand to any subject, but also ensure that they keep themselves and their clients bang up to date in terms of visibility. And that means any blog posts I write, now need to be structured in a such way that makes blog posts more AI-friendly.
I’m pivoting in my written content work to be not just an SEO specialist but a SEO specialist for AI. As much as a fair few of us hate AI, we need to evolve with it.
(more…)
So you’ve seen it bandied about here and there, and, after initially discounting it as a typo, you’ve asked yourself what exactly is SXO? Another one of Elon’s offspring you ask? No, SXO is SEO and UX combined. Their love child if you will.
(more…)
If I had to choose, I’m more of a Coca-Cola girl than a Pepsi girl. Not to drink though, just in terms of their advertising. The Christmas truck ads (even if AI this year), the classic “I’d like to buy the world a Coke” from 1971 and, personal favourite, Diet Coke Break from 1996. Watching buildings being constructed was suddenly more interesting.
(more…)
If you’ve not heard of Sophie Bullimore, you will. She is an incredible vegan food blogger and Instagram sensation; not to mention all round sunny person.
(more…)
Sharkie & Bear is an earring business created by fellow school mum Jenny at the beginning of the lockdown last year and has become a runaway success. The business has offered affordable luxury over a time that, let’s face it, we all really needed it. And it’s growing all the time. Each time I speak to Jenny a new range or complimentary product has been added.
(more…)
*Warning* Marketing Week’s article, linked to below, about the growth of Not On The High Street’s community of 5,000 small businesses is a positive one. And truly inspiring. The pandemic has at least given some small businesses a platform and a voice. I’d thought this already when my 6 year old and I joined many Live crafting/arty sessions on Facebook during lockdown. I thought this is their moment and deservedly so.
Tinker is a new Restoration and Upcycling business based in Cambridgeshire that restores anything from French clocks to Mid-Century and Victorian furniture. We were commissioned, firstly, to name the business and, secondly, create a logo that (more…)
→ OFFER EXTENDED UNTIL THE END OF CYBER MONDAY NOW
We’re excited to be offering an introductory blog package coinciding with Black Friday for those of you who struggle to have the time for blogging.
We recently achieved a very satisfying marketing ROI of 7:1 for a B2C business courtesy of a Google Adwords campaign. We did this by taking the time to understand the company’s brand, their business offering, the people who run the show, their target audience as well as carrying out an SEO audit. This provided us with plenty of keywords which became the lifeblood of their Adwords campaign.
Since announcing our new client Panoba recently, we have just completed a refresh of their website. The brief was to focus the direction of the site on their main offering education and to give the site a more slick, luxury feel with dynamic imagery and classic fonts. (more…)
‘Scuze the inappropriate hashtag but wanted to bring such matters to your attention. Hashtags have gained superhero status and powers on social media, drawing the crowds faster than a speeding bullet. So what happens if we get our hashtag strategy epically wrong? (more…)
Panoba is the lifestyle service for foreign executives with a discerning eye for detail. We have worked closely with directors, Debbie Gispan and Nicky Sakpoba, for the past 18 months; proudly achieving a multitude of (more…)
Branding, Content & Digital Marketing, Cambridgeshire 