It is after all, all about the (big) kids


Forbes has reported that Lego has been replaced by Disney as the world’s most powerful brand. Disney’s strengths are, of course, in its heritage – but also because it has several powerful brands under its magical spell. Pixar, The Muppets and its most important, Lucasfilm i.e. Star Wars. That’s all folks – but you can read in more detail here.

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