marketing

INSPIRATION

How to optimise blog posts for SEO and AI


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Icons representing finance, engineering and leadership subjects to promote UK summer camps and relevant careers advice


Not only do content creators turn their hand to any subject, but also ensure that they keep themselves and their clients bang up to date in terms of visibility. And that means any blog posts I write, now need to be structured in a such way that makes blog posts more AI-friendly.

I’m pivoting in my written content work to be not just an SEO specialist but a SEO specialist for AI. As much as a fair few of us hate AI, we need to evolve with it.

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INSPIRATION

What exactly is SXO?


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Graphic to show SEO & UX combined become SXO

So you’ve seen it bandied about here and there, and, after initially discounting it as a typo, you’ve asked yourself what exactly is SXO? Another one of Elon’s offspring you ask? No, SXO is SEO and UX combined. Their love child if you will.

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INSPIRATION

Website copy taken to the MAX


If I had to choose​, I’m more of a Coca-Cola girl than a Pepsi girl. Not to drink though, just in terms of their advertising.​  The Christmas truck ads (even if AI this year), th​e classic “I’d like to buy the world a Coke​” from 1971 and, personal favourite, Diet Coke Break from 1996. Watching buildings being constructed was suddenly more interesting.

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